John Hubbard
AI Marketing Systems Specialist
John Hubbard helps CEOs transform their businesses through rapid, human-centered AI implementation. With over two decades of marketing experience working with brands like Nike, Ford, Oakley, and BHP, he brings practical expertise to the AI challenges facing today's executives.
When AI emerged as a transformative force, John tested over 500 AI applications to develop system-agnostic frameworks that deliver immediate business impact. His innovations include Push Button Webinars—an AI system that automates high-converting presentations.
His systematic approach moves organizations from AI theory to practical implementation, focusing on quick wins that create immediate ROI while building toward larger strategic outcomes.
He specializes in training AI systems on company IP and brand voice to create customized solutions that drive revenue growth—without complex technical overhauls.
Mel MacDonald
AI Business Optimisation Specialist
Melanie MacDonald helps businesses transform their operations through strategic AI implementation and automation. With a proven track record of scaling companies through AI-driven strategies, she brings practical expertise to organizations seeking measurable growth without adding headcount.
Melanie’s extensive consulting background includes work with some of the world’s most recognized organizations, including GSK (GlaxoSmithKline), Parmalat Group, International Paper, Elders Resources, CSL Biosciences, Lloyds Register, Sheraton Hotels, and Boral.
She has also contributed her expertise through pro bono projects for YWCA and ACT For Kids (Abused Child Trust), demonstrating her commitment to using her skills for both commercial success and community impact. Her implementations have achieved remarkable results, including growing an RTO from 200 to 2000+ students while reducing administrative staff from 7 to 2 through strategic AI deployment. Her systematic approach moves organizations from manual bottlenecks to automated efficiency, focusing on high-impact transformations that deliver immediate ROI.
Jane Slack-Smith
AI Ambassador & Educator
Jane Slack-Smith helps entrepreneurs and business leaders envision and create industry-first AI innovations. With a remarkable track record of pioneering achievements across mining, finance, and property, she brings a unique perspective to AI transformation that turns complex knowledge into accessible solutions.
Drawing on her success as an award-winning mortgage broker and property educator, Jane created www.propertychat.ai - the world's first AI-driven property investing resource. This groundbreaking platform, powered by 4 million pieces of data, provides 24/7 renovation and financial insights through an interactive AI avatar.
Her visionary approach has earned her recognition as a 2024 Inaugural AI Awards finalist and Thought Leader of the Year 2025 nominee. From being a Churchill Fellow in mining engineering to Australia's Mortgage Broker of the Year, Jane consistently leads industries from the front. She inspires business owners to reimagine their expertise through AI-powered platforms across sectors including ADHD education, mortgage broking, financial services, neuroscience, and child empowerment.
Varant Bomoushakian
Operations Strategist & AI Adoption Champion
Varant merges over 15 years of startup and operations expertise with a hands-on passion for AI-driven innovation. As the founder of four ventures - including Upskilled and an EdTech SaaS platform at Luana Technology (now RIO Education)—he has consistently turned ambitious ideas into tangible solutions that streamline processes and accelerate growth. Today, he serves as Head of Operations at the Association of Professional Builders (APB), where he’s on a mission to help over a thousand members adopt AI tools that genuinely boost their businesses, rather than chase shiny objects.
Varant’s commitment to practical AI solutions has nearly tripled his own productivity in the past year. He specialises in using AI and middleware tools to connect enterprise systems, creating massive capacity gains and repeatable efficiencies across organisations. In addition to guiding APB’s internal AI strategy, he actively coaches and educates APB members on integrating cutting-edge technology into their operational workflows. Whether it’s scaling deal capacities, championing new tech in education, or unifying enterprise data for seamless automation, Varant remains dedicated to demystifying AI and making it both accessible and impactful. For him, AI isn’t just a buzzword—it’s a game-changer that should be embraced by teams, not just individuals.
Daniel Doherty
Digital Alchemist
Dan’s been shaping the digital world since 2000, when he founded MerlinFX to build websites in the early days of the internet. Back then, before commercial CRMs even existed, he was already integrating email marketing and SMS into client systems—always ahead of the curve. Today, MerlinFX seamlessly blends website design, managed services, CRM integration, and strategic content journeys, with a laser focus on crafting high-converting home pages and service pages that speak directly to your audience.
Dan’s superpower? Turning client insights into compelling, nuanced content. Using a simple 7-question interview process, he uncovers what makes your business tick, then applies proven frameworks from legends like Alex Hormozi and David Ogilvy to create persuasive narratives. His secret? Leveraging cognitive dissonance—gently challenging your audience’s assumptions to guide them toward confident decisions made famous by Chase Hughes- Behavior Expert. But here’s the twist: Dan doesn’t buy into the “AI hype machine”. To him, AI is just another tool—powerful, but not magical; though his clients seem this think he is!. He champions Modular AI, a flexible approach where no single app does it all. Instead, he mixes and matches Large Language Models (LLMs) and tools to fit his needs to create nuanced content not cookie-cutter beige and boring content, following his mantra: Review, Renew, Rinse and Repeat.
John Hubbard
AI Marketing Systems Specialist
John Hubbard helps CEOs transform their businesses through rapid, human-centered AI implementation. With over two decades of marketing experience working with brands like Nike, Ford, Oakley, and BHP, he brings practical expertise to the AI challenges facing today's executives.
When AI emerged as a transformative force, John tested over 500 AI applications to develop system-agnostic frameworks that deliver immediate business impact. His innovations include Push Button Webinars—an AI system that automates high-converting presentations.
His systematic approach moves organizations from AI theory to practical implementation, focusing on quick wins that create immediate ROI while building toward larger strategic outcomes.
He specializes in training AI systems on company IP and brand voice to create customized solutions that drive revenue growth—without complex technical overhauls.
As founder of Connect AI, a mastermind group for forward-thinking business leaders, John facilitates high-level dialogue on AI strategy and provides clear roadmaps for successful implementation.
Today, as a fractional CMO and AI implementation specialist, he enables executives to transform their businesses with measurable results—saving teams hours of productivity while maintaining focus on what humans do best: thinking, creating, and connecting with customers.
Mel MacDonald
AI Business Optimisation Specialist
Melanie MacDonald helps businesses transform their operations through strategic AI implementation and automation. With a proven track record of scaling companies through AI-driven strategies, she brings practical expertise to organizations seeking measurable growth without adding headcount.
Melanie’s extensive consulting background includes work with some of the world’s most recognized organizations, including GSK (GlaxoSmithKline), Parmalat Group, International Paper, Elders Resources, CSL Biosciences, Lloyds Register, Sheraton Hotels, and Boral.
She has also contributed her expertise through pro bono projects for YWCA and ACT For Kids (Abused Child Trust), demonstrating her commitment to using her skills for both commercial success and community impact. Her implementations have achieved remarkable results, including growing an RTO from 200 to 2000+ students while reducing administrative staff from 7 to 2 through strategic AI deployment. Her systematic approach moves organizations from manual bottlenecks to automated efficiency, focusing on high-impact transformations that deliver immediate ROI.
In one notable case, she designed and automated an entire expo follow-up process for a construction business—integrating emails, text messages, council reports, and AI-based phone call appointment setting—resulting in a 7x increase in design appointments without any outbound calling. She specializes in spotting and eliminating workflow bottlenecks, using AI to create powerful yet simple solutions for dramatic growth. One retail client quadrupled their revenue in just 12 months—without adding a single new staff member. With deep expertise across a broad range of AI tools, Melanie excels at implementing automated customer support, outbound communications, and marketing content creation systems that scale businesses efficiently.
Today, as an AI transformation consultant, she enables businesses to achieve substantial growth through practical AI implementation—turning time-consuming manual processes into streamlined automated systems while maintaining focus on what humans do best: strategic decision-making and relationship building.
Jane Slack-Smith
AI Ambassador & Educator
Jane Slack-Smith helps entrepreneurs and business leaders envision and create industry-first AI innovations. With a remarkable track record of pioneering achievements across mining, finance, and property, she brings a unique perspective to AI transformation that turns complex knowledge into accessible solutions.
Drawing on her success as an award-winning mortgage broker and property educator, Jane created www.propertychat.ai - the world's first AI-driven property investing resource. This groundbreaking platform, powered by 4 million pieces of data, provides 24/7 renovation and financial insights through an interactive AI avatar.
Her visionary approach has earned her recognition as a 2024 Inaugural AI Awards finalist and Thought Leader of the Year 2025 nominee. From being a Churchill Fellow in mining engineering to Australia's Mortgage Broker of the Year, Jane consistently leads industries from the front. She inspires business owners to reimagine their expertise through AI-powered platforms across sectors including ADHD education, mortgage broking, financial services, neuroscience, and child empowerment.
Featured in Money magazine, named by Qantas Magazine as one of four Australians who influenced everyday wealth creation, and listed in Who's Who of Australian Women since its inception, Jane has demonstrated her ability to democratize complex knowledge through technology.
Today, as an AI Ambassador and innovation pioneer, she guides entrepreneurs in turning their expertise into groundbreaking AI solutions—creating meaningful impact while making advanced technology accessible for real-world applications.
Varant Bomoushakian
Operations Strategist & AI Adoption Champion
Varant merges over 15 years of startup and operations expertise with a hands-on passion for AI-driven innovation. As the founder of four ventures - including Upskilled and an EdTech SaaS platform at Luana Technology (now RIO Education)—he has consistently turned ambitious ideas into tangible solutions that streamline processes and accelerate growth. Today, he serves as Head of Operations at the Association of Professional Builders (APB), where he’s on a mission to help over a thousand members adopt AI tools that genuinely boost their businesses, rather than chase shiny objects.
Varant’s commitment to practical AI solutions has nearly tripled his own productivity in the past year. He specialises in using AI and middleware tools to connect enterprise systems, creating massive capacity gains and repeatable efficiencies across organisations. In addition to guiding APB’s internal AI strategy, he actively coaches and educates APB members on integrating cutting-edge technology into their operational workflows.
Whether it’s scaling deal capacities, championing new tech in education, or unifying enterprise data for seamless automation, Varant remains dedicated to demystifying AI and making it both accessible and impactful. For him, AI isn’t just a buzzword—it’s a game-changer that should be embraced by teams, not just individuals.
Daniel Doherty
Digital Alchemist
Dan’s been shaping the digital world since 2000, when he founded MerlinFX to build websites in the early days of the internet. Back then, before commercial CRMs even existed, he was already integrating email marketing and SMS into client systems—always ahead of the curve. Today, MerlinFX seamlessly blends website design, managed services, CRM integration, and strategic content journeys, with a laser focus on crafting high-converting home pages and service pages that speak directly to your audience.
Dan’s superpower? Turning client insights into compelling, nuanced content. Using a simple 7-question interview process, he uncovers what makes your business tick, then applies proven frameworks from legends like Alex Hormozi and David Ogilvy to create persuasive narratives. His secret? Leveraging cognitive dissonance—gently challenging your audience’s assumptions to guide them toward confident decisions made famous by Chase Hughes- Behavior Expert.
But here’s the twist: Dan doesn’t buy into the “AI hype machine”. To him, AI is just another tool—powerful, but not magical; though his clients seem this think he is!. He champions Modular AI, a flexible approach where no single app does it all. Instead, he mixes and matches Large Language Models (LLMs) and tools to fit his needs to create nuanced content not cookie-cutter beige and boring content, following his mantra: Review, Renew, Rinse and Repeat. It’s all about staying focused for fixed time periods, avoiding shiny-object syndrome, and keeping strategies grounded in what actually works. Though it is certainly tough to not fall prey to AI FOMO!
A lifelong learner, Dan’s mission is to democratise AI’s potential. He freely shares his toolkit and frameworks, helping businesses streamline workflows, scale content creation, and future-proof their digital footprint.
Dan proves AI isn’t here to replace creativity—it’s here to amplify it.
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